Discovering Product / Service Value with Systematic Innovation

Product / service development in medical technology involves enormous investments and long lead times. In order to realize a substantial return on investment, development efforts need to identify “white space”, or relatively un-exploited territory. They need to identify such white space far in advance of commercialization. Systematic design and innovation can amplify and accelerate that process.

Systematic innovation explores and combines multiple attributes for an ideal or un-discovered product / service configuration. Systematic innovation is an art and a science. The “science” is generation of various combinations of attributes and identification of feasible / relevant configurations. The “art” is identification of relevant attributes as the basis for combinations. Every solution space is unique. A more robust approach can integrate product / service attributes and customer attributes.

We will explore some examples of systematic innovation and we will consider ways that systematic innovation can enhance and accelerate product / service development in medical technology.

MedFuse 2018

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Twin Cities Startup Week

Optimizing Product / Service Configuration with Systematic Innovation

10/8/2018 @ Real World / 1

At early stage, discovering product / market fit is essential…

Participants are invited to submit examples for consideration. Participants who submit their examples will have a chance to refine their product / service configuration with our approach.

If you would like to submit an example, please contact us with a brief description of your concept.

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Innovation Radiation @ Quill Security

Quill Security found its groove…

•  Quill Security @ LinkedIn
•  Quill Security @ Twitter
•  Quill Security @ Google

Systematic Innovation in User Experience

UX is about optimizing multiple variables for an ideal experience. Systematic innovation is about exploring/optimizing multiple attributes for an ideal or un-discovered product configuration. The natural intersection between systematic innovation and experience design is an unexploited opportunity. In this session, we’ll gain a basic understanding of systematic innovation and its application in several UX contexts. We’ll also contemplate the further application of systematic innovation in our individual UX practices and the UX discipline at large.

“David Quimby on systematic innovation in UX — packed house @ DevJam” (via Stephen Taylor / Twitter)

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Scaling the Creative Enterprise with Systematic Innovation

Systematic innovation explores / optimizes multiple attributes for an ideal or un-discovered product / service configuration. Systematic innovation is an art and a science. The “science” is generation of various combinations of attributes and identification of feasible / relevant configurations. The “art” is identification of relevant attributes as the basis for combinations. Every solution space is unique. A more robust approach can integrate product attributes and market / customer / environmental attributes.

The natural intersection between systematic innovation and product / service design is a relatively un-exploited opportunity. In this session, we’ll gain a basic understanding of systematic innovation and its application in several historical contexts. We’ll also contemplate the further application of systematic innovation in our individual design practices and the design community at large.

The expected outcome is a more robust and repeatable approach to product / service innovation and an innovation practice that scales more broadly across the organization. This session is relevant for product managers and product developers who are “directly” responsible for product / service innovation; it is also relevant for team members who are “indirectly” involved in promoting innovation (isn’t that the whole team?) and / or team members who aspire to become more directly involved in the practice of innovation.

Society of Concurrent Product Development (SCPD)

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Thanks to SCPD for this opportunity; Bill Farmer @ SCPD for curating / producing / moderating this session; numerous colleagues for their editorial and promotional support; and Simulation-Powered Learning for hosting the webinar environment!

An audio recording of the session will be available soon.

I will be presenting on systematic innovation in UX at DevJam / Product Agility on 8/14/18.