Discovering Product / Service Value with Systematic Innovation
Product / service development in medical technology involves enormous investments and long lead times. In order to realize a substantial return on investment, development efforts need to identify “white space”, or relatively un-exploited territory. They need to identify such white space far in advance of commercialization. Systematic design and innovation can amplify and accelerate that process.
Systematic innovation explores and combines multiple attributes for an ideal or un-discovered product / service configuration. Systematic innovation is an art and a science. The “science” is generation of various combinations of attributes and identification of feasible / relevant configurations. The “art” is identification of relevant attributes as the basis for combinations. Every solution space is unique. A more robust approach can integrate product / service attributes and customer attributes.
We will explore some examples of systematic innovation and we will consider ways that systematic innovation can enhance and accelerate product / service development in medical technology.