Systematic Innovation in Product Development {scroll down for description}

“Doug Engelbart didn’t invent the mouse — he discovered it.”

Identifying patterns of design and innovation that are common to various contexts and applying them within a product category — or even across product categories — is a cognitive strategy that enjoys an advantage over processing each creative opportunity in isolation from previous ideation

–  We’ll introduce the concept of systematic innovation and identify the various genres of systematic techniques

–  We’ll explore the history and the potential advantages / disadvantages of systematic approaches to innovation and we’ll compare the theory to our practical experiences

–  We’ll ponder a rather extreme notion in which systematic innovation might amplify itself by applying itself to itself (invoking the mathematical / computational concept of recursion)

–  We’ll review a practical application of a rather remarkable disruption in the user experience domain that resulted from a systematic approach


video @ Vimeo

slides @ DevJam