Systematic Innovation @ Customer Focus 2019 — 9/19/2019

Amplifying Experience by Resolving Constraints

Systematic Innovation in Customer Experience

The practice of experience design is laden with constraints. We wrestle with constraints in every dimension and we compromise between opposing factors. We even presume that compromise is a fact of life — that it is inherent in experience design. We optimize across a set of constraints and we are grateful for an “optimal” solution.

In this session, we will envision the notion of ideal solutions as an alternative to optimal solutions. We will explore the principles and practices that enable the pursuit of ideal solutions. We will investigate the de-coupling of opposing forces that inhibit ideal solutions. We will discover some applications in the experience domain that have achieved the ideal by diverting the optimal.

Compromise is not inherent in experience design. Every truly disruptive innovation solves a contradiction; every solved contradiction was once an un-solved contradiction. Participants will gain the ability to start seeing ideal solutions among apparent constraints.


Customer Focus 2019

post @ LinkedIn

slides @ Google


Organizations as Systems / Socio-Technical Systems @ INCOSE — 7/11/2019

Organizations as Systems: Systems Engineering in Socio-Technical Systems

Systematic Innovation in Organizational Design

Various paradigms have been proposed for envisioning organizations: Organizations as machines, organizations as societies, organizations as organisms, organizations as brains. In this session, we will envision organizations as systems.

We will identify some principles of systems engineering that we find useful in modeling complex organizations as complex systems; we will explore some system archetypes / design patterns that we find useful in a systematic approach to organizational analysis; and we will share a model that we have developed for improving organizational performance.

We will identify the essential architectural feature of organizations that determines the difference between high and low performance and we will explore the articulation of that feature in a particular organizational context. The context that we will explore is particularly relevant to the systems engineering discipline and community; our exploration will equip systems engineers to identify opportunities for organizational improvement in any context.


post @ LinkedIn

slides @ Google



Systematic Innovation @ MinneAnalytics / Data Tech 2019 – 5/30/2019

Systematic Innovation in Data Science

Data science, as a dynamic and emerging discipline, is wrought with contradictions:

– Quantitative / qualitative (linear / non-linear; intuitive / analytical; left brain / right brain)
– Design / development (design / implementation; strategy / execution; strategic / tactical)
– Quality / speed
– Technical perspective / social perspective
– Machine intelligence / human intelligence
– Deterministic domains / non-deterministic domains

Conventional approaches to data science pursue optimization of these contradictions. Optimization instead of resolution limits the effectiveness of data science. Systematic innovation pursues resolution instead of optimization. Systematic innovation is a combination of art plus science; it is a powerful approach that eats contradictions for breakfast.

Let’s explore using systematic innovation and systems thinking to resolve these contradictions. Let’s make data science more effective.

Data Science 2.0?


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slides @ Google



Systematic Innovation @ Minnebar 2019 — 4/27/2019

What is Your Contradiction?

Systematic Innovation in Product Development

Start with a contradiction. If you plan to invest several years of your precious time in a product / service opportunity that doesn’t solve a contradiction, keep looking. If you are pursuing a product or service innovation and you aren’t planning on a multi-year commitment, keep looking. Whether you’re in a small enterprise or a large enterprise — find an opportunity that is worth a multi-year commitment.

A contradiction is two opposing forces or dimensions that apparently can’t be improved simultaneously. We usually optimize across contradictions instead of solving them — by increasing one variable while decreasing the other variable. Optimization is not the same as resolution. Optimization produces incremental innovation; resolution produces radical / disruptive innovation. Optimization can be a distraction from discovering significant, long-term product / service value.

Many innovations improve one variable in isolation. Some innovations even improve two variables — although the two variables are not inherently in conflict with each other, and they may even be un-related. Incremental innovation. Improve two variables that are inherently in conflict with each other. Radical / disruptive innovation.

Solving a contradiction addresses the two critical elements of a viable business model: Customer value (delivering two dimensions that previously required a compromise) and competitive advantage (delivering customer value that the competition has not discovered and / or is not equipped to deliver).

This approach is a variant of a broad domain that is known as systematic innovation. I will describe the basic model of systematic innovation. I will describe how the systematic approach is more effective than un-systematic approaches. I will describe how this particular systematic approach is more effective than other systematic approaches — it solves a contradiction among systematic approaches!

I will describe how prominent innovators have used this approach to disrupt entire eco-systems in medical technology and information technology. I will describe how I used this approach to discover a Web middleware innovation that is currently generating a healthy royalty stream. We may even explore an application or two on the fly if you want to iterate some ideas.

Join me as we discover product / service value with systematic innovation. If you haven’t discovered a contradiction that you can solve — keep looking!


post @ LinkedIn

slides @ Google