In our socio-technical analysis of COVID-19 in Italy and South Korea, we prescribed a disruptive combination of social interventions and we predicted (derived) the Apple / Google initiative for a non-intrusive approach to contact tracing. Apple / Google used “ambidextrous thinking” (a form of systematic innovation) to solve the tension between the effectiveness and intrusiveness of contract tracing with a distributed Bluetooth architecture.
Biology vs. Economy: A False Choice (a socio-technical analysis of COVID-19 in Italy and South Korea — with Livio Mariano @ Altair Engineering, a simulation vendor in Italy)
published as the lead article @ ORMS Today — the journal of operations research and management science
INFORMS (Institute for Operations Research and Management Science — the publisher of ORMS Today) counts 29 recipients of the Nobel Prize in Economics as authors
COVID-19 response from OR / MS perspective — it seems like we need to shine more of that light on this subject. A comprehensive problem-solving approach combined with rigorous quantitative analysis.
Our quantitative analysis of COVID-19 in Italy and South Korea produced potential implications for global response. We simulated the underlying biological parameters and their interactions with corresponding social interventions. We identified particular configurations that would enable policymakers to battle the virus without destroying the economy.
Our analysis suggests a combination of broad and narrow social interventions with increased emphasis on contact tracing; we anticipated the emergence of the Apple / Google initiative for a non-intrusive approach to contact tracing.
What is Your Contradiction?
Start with a contradiction. If you’re planning to invest your precious time and energy in a product / service opportunity that doesn’t solve a contradiction, keep looking.
A contradiction is two opposing forces or dimensions that apparently can’t be improved simultaneously. We usually optimize across contradictions instead of solving them — by increasing one variable while decreasing the other variable. Optimization is not the same as resolution. Optimization produces incremental innovation; resolution produces radical / disruptive innovation. Optimization can be a distraction from discovering significant, long-term product / service value.
Solving a contradiction addresses the two essential elements of a viable business model: Customer value (delivering two dimensions that previously required a compromise) and competitive advantage (delivering customer value that the competition has not discovered and / or is not equipped to deliver).
This approach is a variant of a broad domain that is known as systematic innovation. I will describe how prominent innovators have used this approach to disrupt entire eco-systems in medical technology and information technology. I will describe how I used this approach to discover a Web middleware innovation that is currently generating a royalty stream.
Discover product / service value with systematic innovation. When you solve a contradiction, communicate your solution in the form of the contradiction that you solved. Until you discover a contradiction that you can solve — keep looking!
Product Camp 2019
Amplifying Experience by Resolving Constraints
Systematic Innovation in Customer Experience
The practice of experience design is laden with constraints. We wrestle with constraints in every dimension and we compromise between opposing factors. We even presume that compromise is a fact of life — that it is inherent in experience design. We optimize across a set of constraints and we are grateful for an “optimal” solution.
In this session, we will envision the notion of ideal solutions as an alternative to optimal solutions. We will explore the principles and practices that enable the pursuit of ideal solutions. We will investigate the de-coupling of opposing forces that inhibit ideal solutions. We will discover some applications in the experience domain that have achieved the ideal by diverting the optimal.
Compromise is not inherent in experience design. Every truly disruptive innovation solves a contradiction; every solved contradiction was once an un-solved contradiction. Participants will gain the ability to start seeing ideal solutions among apparent constraints.
Customer Focus 2019
post @ LinkedIn
slides @ Google
Complexity Science in Bio Services / Med Tech
Bio services as complex systems; systems thinking / complexity science in bio services / med tech.
post @ LinkedIn
slides @ Google